Figuring out the critical role of an organisation is fundamental to content that taps into human instinct and compels action. Organisational storytelling to increase demand and impact isn't just one video, it's a campaign. Developing narrative architecture usually involves interrogating core purpose, evolving language, and designing it's distribution. In this case we were in the field with anthropologists, data scientists and design strategists over the course of a few years before distilling how they impact the biggest names in tech. SP works with 5 of 'The Magnificent 7' tech companies to unearth the future in their field research 'Studios'. We've joined them on numerous projects around the world to bring those narratives home and compel the wider organisation to share the vision.

We amplify a unique angle with formats and creative that challenge people's idea of what to expect from the market you're in. This online retail startup wanted to take on the giants. We developed a campaign that would earn them praise as a disruptor and blow a hole for them in the market. We identified the competitions weaknesses and amplified them as HOB Homecare's strengths. We developed a tightly scripted narrative that focussed on all the key messages but made it happen organically in an entertainment TV style so that it felt personal in a way that the competition would always struggle to be. This is the full length website version but the constructed reality TV set up was orchestrated to provide lots of social media optimised content edits.

With only 1000 followers we helped this small local charity reach a million views in 21 days with a purely organic (no ads) campaign on Facebook. By workshopping their strategy from the ground up, we were able to transform this hidden gem into a widely appreciated and connected force for the community. Update: 3 million views. Update: After 9 months of working with them on strategy and marketing we've helped to secure revenue over 10X their initial investment and now 18 months in we are currently implementing the next phase.