How can one online retailer be distinguished from the next? We developed a tightly scripted narrative that focussed on all the key messages but made it happen organically in an entertainment TV style. This is the full length website version but the constructed reality TV set up was orchestrated to provide lots of social media optimised content edits for HOB Homecare's launch campaign.

We made an otherwise complex value proposition unforgettably clear for this accountancy SaaS solution. Glasscubes needed the sales prospect to easily pass on the message to the decision maker but also be able to use it as an explainer video and advert. Ultimately we translated a sales-converting landing page into a magic bullet video campaign. We made a separate app demo with the same character so that even the technical step by step walk through didn't lack punch.

A credit card summed up in real world value. We told an aspirational story of freedom to experience the world through a series of travel films. Client: Visa Hyatt Production company: Glasshue Director / post-production : MARTYN

Most walkthroughs, demos, and explainer videos in the Saas space are faceless animations that make it seem easier than it is and people are wise to it. Having been pulled in by a striking advert (featuring the same character) the next touchpoint needed to be completely transparent about how the application actually functions which of course could have been quite dry. We used it to reinforce the value story and maintain connection to the human world instead of using slick animations that are clearly not what the app is going to be like. Transparency at the point of purchase is now key and by applying creative we framed it so as not to lose momentum for brand value.

We told a bigger story for CANON in documentary form but most people would have seen the instagram reels that divulged the ethos in 10 seconds to a much bigger targeted audience.

CANON technology explained by delighted pros from the real world. We told the photographers story in documentary form so there was substance and genuine value in 10 second instagram reels.